Friday, February 17, 2006

Turning Peace Into A Consumer Trend

Deepak Chopra and Ubiquity Brands CEO Jeff Dunn have united to bring about a new concept for world peace. Chopra has proposed marketing peace around the globe instead of war, which unfortunately a lot of the worlds governments do.
How to Repositon a Brand Called 'Peace'
"The way holistic visionary Deepak Chopra sees it, peace has long been losing the marketing battle with war. War gets major federal funding, Army recruiting ads, and a nationally televised infomercial in the State of the Union address. Peace gets local news coverage of angry mobs waving signs." newyorkmetro
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